Title
- MEM-Rasierseife (Kurztitel)
Collection
Production
- design: Julius Klinger
- studio: Atelier Hans Neumann, Austria, 1923
- client / customer: MEM Parfümerie- und Seifenfabrik Wien, Austria, 1923
Material | Technique
Measurements
- height: 124 cm
- width: 92 cm
Inventory number
- PI 3065
Department
- Library and Works on Paper Collection
Inscriptions
- text on object: MEM-Rasier-Seife
Description
-
Immediately after the First World War, Austria was economically weak and only a few
Companies had adequate budgets for major advertising campaigns. One such
exception was the toiletries manufacturer Martin Emil Mayer, whose Company "MEM"
commissioned the best Viennese graphic artists for its advertising, including
Neumann's Studio, which designed a number of posters for "MEM" in the List of Works. Julius Klinger, who worked for a short time at Hans
Neumann's Studio in 1922, can be identified as the designer of this particular poster.
In the picture, a man is Standing on the "MEM" lettering and has just lathered his face with shaving cream. The proportions are grotesquely distorted: perched on a tiny body is a huge head, which is almost completely hidden beneath a doud of shaving foam - only two button eyes and an enormous smiling mouth are visible. Klingers style is quite different from the studio's other work. If we compare this poster with the poster for Sightseeing tours over Vienna or the poster for the Eislaufverein" skating rink coior piates for exampie, we see that Klinger
has employed a total reduction of means. He creates the picture out of two-
dimensional forms and the dear contrasts of adjacent red, black and white areas. His
goal is to make the presentation quickly comprehensible, thus adapting his style to
the conditions of a modern, fast-moving, large city. Many of his posters have exaggerated forms that show the influence of his days as a caricature artist and bring a smile to the lips of the beholder.
-
poster, MEM-Rasierseife, Julius Klinger, MAK Inv.nr. PI 3065
Last update
- 09.01.2025
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